Media, Information and Technoculture 2156A/B Lecture Notes - Lecture 8: Tom Cruise, List Of Signature Songs, Plastic Surgery
11 Feb 2018
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Copyright is born out of technology and technological demands. Artists will continue making the work: encourage creativity. Your image has a commercial value (not just your music, but what you"ve harnessed to it. Hired someone to imitate bet midler (backup singer) Had her sing the song so ppl would attach bet"s voice to a different lady. So, what was exactly protected: identity. Right of publicity (monetary value in your image) is a product of mass media. Right to collect on someone"s use: users failure to pay, etc, started with baseball cards, sell right to use their image. Likeness as a property is a property interest: something you can barter or sell. Stands for the right to an image which is independent from your right to privacy. Protects the commercial interest inherent in being well-known. Adding commercial value to a person and performance: performance = animate license.
