Management and Organizational Studies 2320A/B Lecture Notes - Natural Environment, Visible Minority, Telecommuting

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Kevin Thompson

Document Summary

Marketing environment: consists of the actors and forces outside marketing that affect marketing management"s ability to build and maintain successful relationships with target customers. Marketers have two special aptitudes: marketing research, marketing intelligence. Microenvironment: consists of the actors close to the company that affect its ability to serve it"s customers. Macroenvironment: consists of the larger societal forces that affect the microenvironment. Marketing management takes other company groups into account which form the internal environment. Suppliers form an important link in the company"s overall customer value delivery system. Marketing: the company, the suppliers, marketing intermediaries, competitors, publics, customers. Marketing intermediaries: help the company promote, sell, and distribute its products to final buyers. Resellers are distribution channel firms that help the company find customers or make sales to them. Physical distribution firms help the company to stock and move gods from their points of origin to their destination. Financial intermediaries are businesses that help finance transactions.