Management and Organizational Studies 4410A/B Lecture Notes - Energy Drink, Red Bull, Swot Analysis

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

Identify the vision, mission, and objectives for the overall company and for the international division. For the industry analysis, take a look at the main driving forces affecting the future of the beverage and snack food categories in which pepsi competes. Identify the main key success factors for these two categories. Have a very close look at the financial statements in exhibit 1 through 4. You know the drill in terms of what to look at and what to calculate. Pepsi has described some of their plans in terms of what they want to accomplish with their strategic realignment (see the description at the end of the case). Excel spreadsheet on the course website that we can use to help examine some of the financial results. It is important that you work through the numbers and be ready to talk about the implications and whether or not pepsi is in a financial position to move ahead with their plans.