Management and Organizational Studies 3321 Lecture Notes - Lecture 2: Absolute Threshold, Gestalt Psychology, Long Term Ecological Research Network

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321
• Professor: Scott Connors

Document Summary

Perception: the process by which we select, organize, and interpret stimuli into a meaningful and coherent picture of the world, how we see and make sense of the world around us . Construction of reality: each person"s view of reality is constructed by social and psychological processes. Pervasive social in uence: other people in uence most of our thoughts, feelings, and behaviour, whether they are physically present or not. Sight: colour: learned associations, provokes emotion, biological (gender, age) and cultural reactions and meaning, size: recent changes to product packaging, we eat more when container is larger, our plate still contains food, there is an assortment of food. Psychology of colour: people associate colour with a variety of attributes, emotions, and personality traits. Sound and touch: sounds (auditory), a ects mood, feelings, behaviours, used to create brand awareness, touch (haptic), a ect judgement and product experience, increase attachment to the product, increase ability to identify brands/products.