Management and Organizational Studies 1023A/B Lecture 1: Group Case Assignment - Foxy originals_Fall 2014(1).docx

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1023A/B
• Professor: Paul Kashiyama

Document Summary

Jen kuger and suzie orol, cofounders of foxy originals, seek to enter the u. s. market by january 2005. Kuger and orol have narrowed down their options to either personally attending u. s. trade shows or hiring sales representatives in the key fashion hubs. Kuger and orol hired your team to help them analyze which alternative is the most promising to foxy originals. Specifically, they want you to prepare a cost-volume profit (cvp) analysis of the financial implications of each alternative. Your analysis should show how each number in the analysis was computed. For each alternative, prepare an analysis that includes: Compute the projected revenue, variable costs, and contribution margin per order. Compute the total annual revenue, variable costs, and fixed costs; you should include the low projection numbers and the high projection numbers for each alternative. The total fixed costs per trade show and fixed costs per sales representative.