Management and Organizational Studies 2181A/B Lecture Notes - Lecture 4: Subjective Constancy, Social Identity Theory, Central Tendency

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2181A/B
• Professor: Carol- Lynn Chambers

Document Summary

The process of interpreting the messages of our senses to provide order and meaning to the environment. Some situational context in which the perception is occurring. The tendency for the perceptual system to defend the perceiver against unpleasant emotions. People form perceptions of themselves based on their personal characteristics and memberships in social categories. Bruner"s model demonstrates three important characteristics of the perceptual process: Perceivers do not use all of the available cues, and those they do use are given special emphasis. The tendency for the target to be perceived in the same way over time and across situations. The tendency to select, ignore, and distort cues so that they fit together to form a homogenous picture of the target. The reliance on early cues or first impressions. The tendency for a perceiver to rely on recent cues or last impressions. Reliance on central traits personal characteristics of a target person that are of particular interest to a perceiver.