Management and Organizational Studies 2320A/B Lecture Notes - Lecture 2: Strategic Alliance, Economic Sanctions, Management Consulting

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Sean Kingston

Document Summary

Global marketing: coke"s past (cid:272)halle(cid:374)ges i(cid:374) i(cid:374)dia, current issues in this market, committed to understanding local tastes. Intended to make imported goods more expensive and thus less competitive with domestic products. Intergovernmental agreement designed to manage and promote trade activities for specific regions: trading bloc- consists of those countries that have signed a particular trade agreement. Affect how canadian firms can conduct business in member countries. Some believe they confer an unfair advantage on their member nations because they offer favourable terms for trade. Others believe they stipulate economies by lowering trade barriers and allowing higher levels of foreign investment: european union (eu) Done before a company decides to engage in global marketing: usually involves weighing the likelihood of certain events taking place over a specific time. The market value of goods and services produced by a country in a year.