Management and Organizational Studies 2320A/B Study Guide - Midterm Guide: Global Marketing, Masculinity, North American Free Trade Agreement

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Sean Hingston

Document Summary

Globalization: the increased flow of goods, services, people, technology, capital, information, and ideas around the world: has social, economic, political, cultural, and environmental impacts. Globalization has allowed niche companies not currently successful to see profit on a global level. Four sets of factors often used to assess a country"s market: political, economic, sociocultural, technology. Country"s policies often lead to laws or other regulations that either promote growth of global markets, or close off the country and inhibit growth. Protectionist policies: policies aimed at restricting trade and global marketing. Liberalization policies: policies that encourage global trade and marketing. Trade sanctions: penalties or restrictions imposed by one country over another country for importing and exporting of goods, services, and investments. Embargo: a form of trade sanctions that prohibits trading with a certain country or trading on specific goods by other signatory countries. Tariffs: a tax levied on a good imported into a country.