Management and Organizational Studies 4410A/B Lecture Notes - Lecture 8: Southwest Airlines, Compound Annual Growth Rate
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Vision: dedication to the highest quality of customer service delivered w/ a sense of warmth, friendliness, individual pride and company spirit. Objective: low debt, low cost, keeping up the fuel , customer expense, culture, effiencicy, lots of cash, reliable, schedule, customer, strong balances. Financial: mainly related with finding new sources of revenue, b) c, maximizing financing returns, operating improvement by lowering cost and high increasing customer profitability, increasing revenues, Non-financial: customer satisfaction: acquiring more customers, leader in pricing w/ the lowest flight prices, every time on-time flights, on time freight deliveries, superior quality of service with low costs. Internal process: improve operational efficiency, reduce turnaround time, reduce non-core activities, apply cost reduction program. Innovation and learning: training in cost management, increase employee efficiency, organization re-alignment w/ core competences, employee satisfaction. b) c) Mission, vision and objective are often directly from the case. ), here implication, we need to connect to the recommendation.