Media, Information and Technoculture 1020E Lecture Notes - Lecture 2: Marshall Mcluhan, Netflix, Factory System
11 Dec 2017
School
Department
Professor
Document Summary
Recap : meaning-making, commodity (power, political, tech-culture shaping. Interesting ways, different types of media-alter human senses and capacities . Mcluhan shape our tools, tools shape us . Takes over memory, give it too much power. Rel with phone, takes over our capabilities. Mcluhan = study of effects/ usually just content. Reshaping + restructuring patterns of social interdependence + every aspect of our personal life. Factory system more important than individual products. Trying to focus is now a challenge. Disappear + invisible , forget to move one hen learn new tech. Tend to forget completely, choose for you. Take over a lot, extension of mind/body. Not think about it until it goes away. Unwilling to notice effects until it goes away. No outside (this is the outside) can"t separate oneself. Only extensions, categories, blurring divisions of things. New the data of cast, info (how to implement an amazing show) Doesn"t know what we"re watching, knows where we"re watching.
