Media, Information and Technoculture 1020E Lecture Notes - Lecture 7: Product Placement, Hyperbole, We Exist

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 1020E
• Professor: John Reed

Document Summary

Propaganda: systematic persuasion, especially in a biased or misleading way, to promote a political cause or point of view, for example in wartime and/or by authoritarian governments exerting string control over media. Advertising: systematic persuasion to buy commercial products or services. Part of a wider promotional culture that also includes product design, corporate image management, celebrity endorsements, media product placements, and gathering information to better target consumers. Brand: the de nition of branding has evolved over time: originally, a mark if ownership burned into an animal or slave, today, the distinguishing image of a corporation and its products, made up of logos, slogans, music, etc. In a city 30 years ago a person saw up to 2,000 ads a day, today they see up to. Media business models: selling content, selling advertisements, doing both, gathering personal data. Key source of free market" media independent of state. Used for all kinds of purposes - socially responsible as well as consumerists.