Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 5: Malcolm Gladwell, Ikea, Aisle
6 Apr 2016
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2151 jan29 geography of shopping we don"t admit that we have been manipulate (to manage and to be influenced in certain way) We are manipulated by the market topic: how geography of place influencing us ex. Ikea designed as the happiness machine we want you to have happy experience. Paco underhill: retail anthropoligist analysis how people use public space. Global retail consulting firm envirosell improves the convenience of shopping, shoppers are in the positions control. Goal = make retail enviro amenable to shopper more than creating consumers desire, we create a space that makes them comfortable so tell feel free to buy it. Rule of the invariable right when ever a shopper walks into the store, they tend to look at the right therefore, shops designed the spacing in the store that they place the better on the right. Gender considerations products are gear toward woman (primary consumer) woman are more willing to try something on,
