Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 2: Commodification, Capital Accumulation, Barter

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The relation between: power (politics, wealth (economics, and the means of communication (media) Political economy of media deals with the relation between power (politics), wealth (economics) and media. But to understand what political economy of media is, and its different branches and debates, we have to take a historical view and see where it came from. Most people lived in subsistence economies (an economy which was largely agricultural, where people predominantly grew or made what they needed to live: ex. rural, peasant societies. Where people grow or make most of what they need to live: people, by their own self activity, provisioned themselves and their family. Markets (barter, buying and selling) exists but not central to life: trade may exists, but it would be not for money, it would be barter, money would not play a large part in their lives. Would produce work under the patronage or sponsorship of aristocrat or churches.

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