Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 8: Digital Goods, Personalization, Web 2.0
11 Jan 2018
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Document Summary
1950s broadcast tv, dominated by big broadcast tv networks such as abc, cbs, and. It is free to watch, driven by advertisements, very big audiences. Common tv culture every tunes in at the same time: 2. 1980s explosion of cable and satellite tv, hbo, espn, cnn, and other channels. Monthly fees and ads or commercial-free premium networks. Big fragmentation of audiences, more channels and people can watch something different: 2. Concept of tv is transformed as different providers (netflix, We"ve run our data and it tells us that our audience would watch this series. We don"t need you to do a pilot. Astra taylor quote: giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we"ve already got, more of the same - the cultural equilvant of a warm bath.
