Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 5: Quality Television, Lip Balm, Nicki Minaj

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2100F/G
• Professor: Nick Dyer- Witheford

Document Summary

Ownership, size, and structure (of capitalist media enterprises) Monopoly: industry owned/dominated by a single company: quite rare, but the closest monopolistic company can be google in the search engine business (but far from the single company") Oligopoly: industry owned by a few companies: emerges from a process of mergers and acquisitions, in which companies either agree to combine or buy other companies, results in creation of conglomerates, large corporations with many subsidiary units. Horizontal integration: buying companies involved in same activity: e. g. owning a chain of movie theatres, or newspapers, or several animation studios. Vertical integration: buying companies involved in different but connected activities: e. g. in cinema: owning films studio, movie theatres, television network, theme parks, video game companies, owning different steps/companies in production/distribution. In practice, large media corporations practice both types of integration: they are built out of simultaneous vertical and horizontal integration.