Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 6: Watergate Scandal, Pew Research Center, Adolph Ochs
Document Summary
Bettig & hall, chapter 5, 157-65 & 172-91. Motto of the new york times is all the news that"s fit to print : owner adolph ochs wanted it to be a high-standard newspaper, wouldn"t feature scandal or sensationalism. The nyt became a status symbol, signifying respectability. News industry"s reliance on advertising means that the space left over once the paper is filled with ads is known as the news hole issues and events must be shoveled in to fit. In the magazine industry, non-commercial material is known as the editorial well. Advertising industry"s concern for audience size as well as demographics means that information must be selected and shaped in order to attract the most desirable clientele. Emergence of the internet as a major source of news and information has complicated the question of fit : there is no physical space in which material must fit into, appeal is determined by the user of the subscriber.