Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 2: Middle Ages, New Media, Culture Industry
16 Jan 2017
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Document Summary
E. g. , distribution channels, marketing agents, talent show judges: symbolic creativity are collections of symbols that make meaning. Different eras over time have fashioned culture through history. Each era is dominant but not exclusive: patronage and artisanal (middle ages- 19th century) Retained by nobility, autonomous craft workers: longest period in production, noble classes would retain artists. Works for hire find creators and pay for their work (different than patronage) Market for creativity consumer leisure time for working people (plays, music, theatre) Rise of distributors (publishing) act in between those who create and those who consume. Division of labour different roles within one piece of market, professional independence for the successful: e. g. , you get paid every time your song is on the radio, move into a position of power. Emergence of star system: corporate (complex) professional. Employees of companies, new media technology, advertising. Creators become employees, their work is owned by the company.
