Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 6: Maple Syrup, Maple Leaf, Tim Hortons
9 Feb 2017
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Document Summary
Image: slogan, images, symbols, marketing, and branding strategy writ large. Tourism: country image: geo, history, culture, citizens (stereotypes and reality) - something for everyone. Economic: markets and industry: workers, jobs, opportunities, commodities and value, labour conditions, quality of product (swiss watches, coffee) for purchasing decisions, globalization, shifting manufacturing sites (maintaining stable brand identity) Goals: create state myths and national symbols. Inform citizenry: unite sub national minorities and solidify citizen ship, public support on legislative issues. Yours to discover: what does it denote or conote, dog sled, wintery, only nathan philips square was represented as the city. Showing runners running into the snow - athletes. Credit for hard work: sounds, rhetoric. Olympics outfitter relationship with consuming goods becomes a form of nationalism, rather than an ethnic or community- based identity: consumer nationalism. Roots story is used a part of its marketing of the brand identity rather than advertising.
