Media, Information and Technoculture 2154F/G Lecture Notes - Lecture 2: Five Ws, British Association For Immediate Care

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Your lead or first sentence is usually the most important. Shapes from the most important to the least important at the end: the opposite of some fiction. Paragraphs are kept short: one to three sentences at most. Can have a one word paragraph: remember: people are lazy readers. Your lead paragraph will probably be one sentence. You must attribute comments to people or sources: comes at the end of the sentence, that"s why you see (cid:498)he said(cid:499) or (cid:498)she said(cid:499) in most stories, don"t misspell names, double check your facts, be grammatically correct. The bigger the impact the bigger the story. Helps to determine whether it is really a news story or not. On a more human level, the impact can be more personal, with the news focusing around one or two people. Death (in the lead), critically injured, serious injuries, fair condition, minor injuries, no injuries.

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