Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 4: John Berger, Cultural Hegemony, Lower Middle Class

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2200F/G
• Professor: Sasha Torres

Document Summary

A marxist idea related to ideology in a subtle complex way. Important for marxist culture criticism and cultural studies in media studies. Began living in torin, italy just as it was becoming industrialized. He (cid:449)as i(cid:374)terested i(cid:374) (cid:449)orker(cid:859)s (cid:373)o(cid:448)e(cid:373)e(cid:374)ts a(cid:374)d i(cid:374) the plight of peasa(cid:374)ts. Rise of extreme right wing party who did not like communists. Facsists jailed gramsci for the rest of his life, died there. Most important work was what he did in jail. Leader of communist party in italy: prison notebook. Everything he wrote had to go to prison sensors, beat around the bush a lot. Hard to understand definitively what he was saying, but we know it contained many ideas about. Why do the working classes embrace capitalist ideology: gra(cid:373)s(cid:272)i(cid:859)s a(cid:374)s(cid:449)er is (cid:272)ultural hege(cid:373)o(cid:374)(cid:455) Cultural domination of the society by the ruling class: not only is the working class subjected to ruling class at level of economy but the level of culture as well.