Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 3: Labour Power, For Marx, Canadian Identity

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2200F/G
• Professor: Sasha Torres

Document Summary

)deology is all around; we don(cid:495)t necessarily recognize it; likes to hide: like the water in our fishbowl, ideology is a set of assumptions that permeates most of what we do, that can be hard to identify. Theories of ideology give us the tools to see ideology better. The ruling class is the people who own the means of: marx understood society as structured by antagonism and specifically. Class is the thing that organizes society most fundamentally. A class, in order to become the ruling class, they have to persuade everyone in the society that the interests of the ruling class are the interests of everyone. Advertising aligns the interests of the company with the interests of the consumers. The preface to a contribution to the critique of political economy: his central idea was trying to analyze and describe how capitalism of it worked are social. We are constrained or enabled by our class position.