Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 4: Working Class Culture, Dominant Culture, Microsoft Powerpoint
19 Mar 2018
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Hegemony: marxist idea related to ideology but in a subtle complex way. It has been very important for cultural studies in media studies. What was antonio gramsci: main component of hegemony. The suit: (an example of cultural hegemony: getting your picture taken was a big deal at this time so you would put on their best clothes when being photographed. In order to understand where berger is going, we have to understand the history of men"s fashion. The suit, as we know it today, developed in europe as a professional ruling class costume in the last third of the 19th century [i]t was the first ruling class costume to idealize purely sedentary power. The power of the administrator and conference table. Essentially the suit was made for the gestures of taking and calculating abstractly. If you wore a suit you did mental labour not physical labour.
