Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 2: Bourgeoisie, Semiotics, Onomatopoeia
22 Mar 2016
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Document Summary
Mit 2200f mapping media and cultural theory. Linguisic units are dual in nature, comprising two elements. The two elements involved in the linguisic sign are both psychological and are connected in the brain by an associaive link. A linguisic sign is not a link between a thing and a name, but between a concept and a sound patern. A sound patern is the hearer"s psychological impression of a sound, as given to him by the evidence of his senses - the representaion of our sensory impressions. The linguisic sign is a two-sided psychological enity, which may be represented by: These two elements are linked and each triggers the other. A sign is the combinaion of a concept and a sound patern. Saussure proposes to replace concept and sound patern respecively by signiicaion and signal. The link between signal and signiicaion is arbitrary. This is demonstrated by diferences between languages, and even by the existence of diferent languages**
