Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 4: Hard Power, Binary Opposition, Zombie

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2200F/G
• Professor: Sasha Torres

Document Summary

Is not the product of the individual, but rather a system (like language) Works best when we are not aware of it. Ideas = luid, adaptable, and afected by analysis and argumentaion: used to solve concrete problems. Ideology = quesions have been answered: agreed-upon regulaions, dogma, tradiions. Represents the interests of one group as if they were the interests of all of us. Counters the tradiional example of the factory worker. We need food, water, shelter, to live. We need to work together in order to acquire these things. Wd - in a zombie apocalypse, the need to acquire these things are increasingly important. Deinite relaionships which are independent of their will . We have to enter into these relaionship. A worker has to work at a factory in order to earn a wage to acquire what they need to survive. Wd - people in walking dead need to enter relaionships that they don"t necessarily want to.