Media, Information and Technoculture 3207F/G Lecture 5: Lecture 5
7 Feb 2017
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The purpose of the product is to create educational solutions / cultivates the knowledge children learn best when having fun. Ethos: establishes credibility by using research experts to design + approve the products: also, through brand recognition i. e. disney. Pathos: watching your child succeed, be a proud parent, allowing your child to gain knowledge. Things that tip the balance of popularity: gladwell. The (cid:862)sti(cid:272)ky-(cid:374)ess(cid:863) fa(cid:272)tor: every single aspect is executed perfectly. There is a way to package something that makes the product irresistible. Controversy bc the tv renders the audience passive it is enticing but it does engage the viewer. The creators had to overcome the very nature of the medium itself (tv as a teaching tool: overcomi(cid:374)g a (cid:858)lo(cid:449) i(cid:374)(cid:448)ol(cid:448)e(cid:373)e(cid:374)t(cid:859) (cid:373)ediu(cid:373, the idea to sell reading as tv sold advertising. A series of short segments which acts as a miniature advertisement (cid:894)(cid:272)hild(cid:859)s (cid:448)a(cid:396)iet(cid:455) tv sho(cid:449)(cid:895: multiple short prolearning segments: they are designed to teach the child something.
