Media, Information and Technoculture 3207F/G Lecture 7: LECTURE 7
7 Feb 2017
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Direct access which marketers play to targeting tweens. Bell beavers or telus animals consumer and the animals are to be solidified in regards to new films that involve animals/animations. Example: telus representing happy feet, finding nemo, kung fu panda 2: forging connections between the consumer and their interests, subtle means by targeting the tween consumer. Forging positive somatic markers = automatic cognitive associations. I. e. strawberry shortcake makes little girls feel good about themselves: adjacent attraction reinforces somatic markers: it will create a positive association in the mind of the consumer. Crawford: mall conflation of material and symbolic. A space that is designed to make you feel good. Associating beauty, solidarity, and friendship with the act of purchasing something. A(cid:374)(cid:455)thi(cid:374)g (cid:271)e(cid:272)o(cid:373)es a(cid:374) e(cid:454)te(cid:374)sio(cid:374) of the gatekeeper"s po(cid:449)er (parent as gatekeeper: association of safety for parents. You (cid:272)a(cid:374) (cid:373)arket a(cid:374)(cid:455)thi(cid:374)g as lo(cid:374)g as (cid:862)the halo of (cid:272)hild safet(cid:455)(cid:863) a(cid:272)(cid:272)epta(cid:271)ilit(cid:455) Targeted to a demographic of 5-12 years old.
