Political Science 2211E Lecture Notes - Lecture 1: Get Out The Vote, Microtargeting, Marginal Seat
1 Dec 2016
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Introduction- understanding key techniques, and understanding where they come from business sector. Political campaign tactics imported from marketing to target demographics and focus groups. Public opinion surveys, determine if you like a product, etc. Get a large amount of people and get shallow opinions. Focus group, small group of people, ask them a variety of questions. Figure out exactly what it takes to achieve the outcome of getting certain groups to vote (political consultants that will help dress a politician to help persuade those voters. Key components of an election campaign (air war, ground war: election campaign vs military campaign. Medical triage: assessing how injured people are, and determine how many resources to allocate to save as many as possible, dividing people into three categories (tri) People so badly hurt, they won"t make it! (and if you try to save so many of these people, you"ll waste way too many resources) Political triage- doing the same thing with voters.
