Political Science 3337F/G Lecture Notes - Lecture 2: Social Desirability Bias
17 Dec 2017
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Intra-interviewer variability: an interviewer is not consistent in asking questions or recording answers (with the same respondent or a different one) Inter-interviewer variability: lack of consistency in asking questions or recording answers between different interviewers. Interviewer effects: the characteristics of the interviewer effects the responses given: sex, social class, and race -> key reactive issues, there are nuisances in answers we need to account for. Interview schedule: provide a formal list of questions that the interviewer must follow in detail, must be asked in order given** very important. In person interviews: face to face-> **preferred method*, superior quality compared to telephone interviews, you see the reaction from the interviewee. Strengths: cheaper and quicker, easier to supervise, reduced issue with con dentiality, reduced bias arising with interviewer effect . Strengths: quality of face-to-face interviewing with ef ency and economy of the internet, opportunity for more considered, fuller responses, ease of contact for follow-up, no need to transcribe.
