Psychology 1000 Lecture Notes - Lecture 8: Deindividuation, Social Facilitation, Kimveer Gill

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Laura Fazakas- De Hoog

Document Summary

Cognitive dissonance when 2+ cognitions contradict with each other, person experience tension (tries to reduce) Change one of their cognitions or add new cognitions: paid nothing = boring, paid = interesting (high dissonance, paid = slightly boring (low dissonance, counter-attitudinal behavior behavior inconsistent with our attitudes. Produces dissonance only if we think that our actions were freely chosen. 2 components: expertise and trustworthiness (both = effective) Physically attractive/similar to us/likeable may persuade us easier: message. 2-sided reputational approach (present both arguments) is more effective. Moderate degree of discrepancy more effective for audience that disagrees. Best when message evokes moderate fear + provides ways to reduce threat: audience. Research foundations milgra(cid:373)"s o(cid:271)edie(cid:374)(cid:272)e experi(cid:373)e(cid:374)t: hear someone learning -> shock them if they do something wrong (65% shock until death) Crows behavior and deindividuation: deindividuation loss of individuality that leads to disinhibited behavior (ex. genocide/stealing, key is anominity to outsiders (less identifiable to people outside group = reduce accountability)