Psychology 2036A/B Lecture Notes - Lecture 4: Health Belief Model, Social Cognitive Theory, Transtheoretical Model

• School: Western University
• Department: Psychology
• Course: Psychology 2036A/B
• Professor: Marnie Branfireun

Document Summary

After studying this chapter, you should be able to: 1 accurately define expectancy value theory, social cognitive theory, the theory of planned behavior, health belief model and the transtheoretical model of behavior change. 2 name and describe the key concepts of each theory/model. 3 identify one contribution of each theory/model to understanding human health behavior. 5 explain the four p"s of marketing and their role in shaping behaviors. 6 identify the five components of the ecological model. 7 describe the factors that limit access to healthcare. 8 explain the effects of limited access to care on individual health outcomes. 9 explain the goal of health policy initiatives for individual health behaviors. The goal of health education is to teach people to limit behaviours that are detrimental to their health and to increase behaviours that are conducive to their health. In reality, there is a large gap between recommended health practices and what people actually do.