Psychology 2720A/B Lecture Notes - Lecture 5: Hazing, Dependent And Independent Variables, Leon Festinger

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Graeme Haynes

Document Summary

An attitude is an individual"s evaluation of a target: target might be a person, an object, an issue, a group, a behaviour! Ambivalent: e. g. , have a positive attitude towards hair on people head, but negative when in the shower drain! Neutral attitudes: not negative of positive, don"t really care! Why do we evaluate: object-appraisal function, determine whether attitude object is +++ or , adaptive value, value-expressive function, allow us to convey identity to others, means of self-presentation! Attitudes can stem from three sources:: affective reactions (emotions), cognitive appraisals (beliefs), assessment of past behaviour! Some attitudes rely on 1 source, some rely on more than 1! Tuesday, october 13, 2015: politics, sex, religion, not governed by logic, often linked to values! Affective sources: evaluate conditioning, e. g. , come to like a song playing during a rst kiss with someone, e. g. , dislike a city you have visited where it was raining the entire time! Attitudes can easily be in uenced by associations!