Psychology 3723F/G Lecture Notes - Lecture 1: Tim Hortons, Leon Festinger, The Chronic
16 Dec 2016
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Document Summary
A relatively enduring mental and neural state of readiness, organized through experience, which exerts a directive or dynamic influence upon the individual"s responses to all objects and situations with which it is associated allport (1935) The categorization of a stimulus object along an evaluative dimension which can be based upon or developed from (1) cognitive info (2) affective info and/or (3) behavioural info zanna & rempel (1998) A psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavor eagly & chaiken (1993) Key aspects: evaluation (good-bad, like-dislike, favourable-unfavourable, target (what is evaluated positively or negatively) Target of an attitude can be virtually anything ie. ice cream, a book. Other aspects of the types of attitudes that are the focus of research in social psychology: relatively enduring, relatively important. Ie. attitudes toward social issues, ethnic groups, important behaviours. Attitudes can be based on one or more of: cognitive info, affective info, behavioural info.
