Sociology 2239 Lecture Notes - Tim Hortons, Inuksuk, Post-Fordism
Document Summary
Feminist consumerism and the dove real beauty campaign (by johnston & The use of a cultural tendency or artifact from another group for different political or commercial purposes: take ideas from symbols, cultural artifacts/practices for profit or political purposes. Example: american cowboys: original cowboys were landless agricultural labourers working for a wage from landlords (proletariat selling their labour power, clothes are a mix of aboriginal and mexican. Clothing has nothing to do with american nationalism. Nothing to do with cowboys in reality and what they truly. Example: vancouver games symbol: inukshuk represented: had nothing to do with the inuit community or practices, canada used it under the name of multiculturalism, but the games had nothing to do with the first nations. Example: dove appropriates the feminist agenda: feminists: challenging the hegemonic idea of beauty, dove appropriates this idea. Appropriation happens in political, economic, and cultural activities. The speed of the cycle accelerates so the capitalists make enough profit.
