Sociology 1020 Lecture Notes - Lecture 17: Veet, Gretchen Carlson, White Riot
9 Apr 2018
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The ways in which the mass media make society more cohesive. How audiences filter, interpret, resist, and even reject media messages. How the mass media misrepresent women and members of racial minorities. The fantasy worlds created by the mass media are increasingly the only realities we know, similar to how religion was 500 years ago. We spend close to 40% of our time interacting with the mass media- more than we do sleeping, working, or going to school. Much of most people"s reality is media generated. In 1964, marshall mcluhan, canadian media guru, said the media are extensions of the human body and mind. Today, it is perhaps equally valid to claim that the human body and mind are extensions of the mass media. Mass media refer to print, radio, television, and other communication technologies. The word mass implies that media reach many people.
