Sociology 2172A/B Lecture Notes - Lecture 2: Rosser Reeves, Nevada Athletic Commission, Henna
24 Sep 2016
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Intrusive ads in public places, in your face, plastered everywhere. Got excessive because ads need to stand out. Most of the ads we see are ambient advertising. **social advertising: try to change our behavior; advertising a need for behavior change, different way of thinking (i. e. drunk driving) Stealth endorsers use or wear products in public appearances, interviews not promoting a certain brand, just happened to wear that brand using celebrities for profit is not as lucrative as before. University of guelph beer company offered to build a new student center for naming rights; guelph turned it down because a lot of students are not old enough to drink. Companies could help out and get a tax write-up. Ashleymadison. com wanted naming rights for a stadium in new jersey; m for five years, got turned down; also wanted naming rights for a local airport, got turned down. Sell parts of your body to the highest bidder; permanent tattoos worth more.
