Sociology 2172A/B Lecture 8: Week 10

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Girls valued less in every society in the world. Portrayal of women in ads: tied to home women don(cid:495)t get paid to be at home, valued less, thin and beautiful, feminine ideal, subservient to men, sex objects, weak and vulnerable. Advertising needs women to feel insecure about themselves or they will not. Ranked as less functional depicts women being associated with the home; Smaller in size than men depicts men as taller and larger than women, Ritualization of subordination overabundance of images of women lying on floors and beds or as objects of men(cid:495)s mock assaults. As frail and vulnerable women are shown as being non-threatening and. With a feminine touch tendency to show women cradling and caressing the. In childlike poses tendency to infantilize women, and make children look. As sex objects tendency to show women in sexually provocative situations surface of objects with her fingers: dangerous for children older submissive using phallic symbolism.