Sociology 2172A/B Lecture Notes - Lecture 10: Jenny Mccarthy, Dakota Fanning, Objectified
12 Dec 2016
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Video that we watch --- only a few seats left in theatre, all big biker looking guys, the dates get congratulated if they sit within that large group, celebrated with beer for going against the norm, Surveys show that people think media and ads affect others but they themselves are immune, but the studies show that we are not immune. Ads represent what it means to be male or female. People say they don"t want to see stereotypes in ads, but they consume more positively to the stereotypes. Play on our desires, and what we crave by these representations. Society is largely binary male and female divides want to identify people into these two categories being able to categorize an ambiguous person. Gender isn"t static, change with the culture and time period. Men in media: independent, savour freedom, adventurous, competitive, ambitious, use/sell important items, intelligent, keeping cool, show with big ticket items.
