Sociology 2172A/B Lecture Notes - Lecture 2: Nevada Athletic Commission, Bob Garfield, Space Advertising
20 Jan 2017
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Coca cola is prized with having the first one. In pools, baseball fields/ sport events, on umbrellas, on buildings, on bus shelters, on. The more attractive it is, the more we pay attention. Most effective- 80% readership and retentiveness -- but it is very expensive. There is never really a time when we aren"t bombarded. Is capable of being recognized by a human being on the surface o the earth without the aid of a telescope or other technological device. Would have a negative impact on astrologers. No discussion of ethical impacts or religious implications. Space advertising -- talks about implication to astrologers-- saying this form. People who use or wear products in public appearances, interviews. These people do not promote the products. We are not sure if they are being paid or not -- we can make speculations but we never know. The use of celebrities to sell is not as effective as it used to be.
