Sociology 2172A/B Lecture Notes - Lecture 5: Subliminal Stimuli, Ritz Crackers, Camel (Cigarette)
25 Jan 2017
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Something is there but you are not aware of it at the subconscious level. Most of the subliminal advertising we look at is sexual imagery. 70% of people do say they work. 46 000 people saw this movie or a 6 week period. Flashed eat popcorn and drink coca-cola, every 0. 003 seconds. Sales of popcorn and coke increased a lot while watching this movie. )n (cid:883)(cid:891)6(cid:884) he admitted that it was a fabrication, and that his finding weren"t. In sociology have to use replication (have to replicate study again) The definition of subliminal advertising has changed true. These messages, images or words are embedded into ads. When you see product, which have sexual subliminal ad, you will feel good, and then when you come across product you will remember feeling because. Claims sex is written on ritz cracker it"s about sex. Don"t really see it, but on some level you do see it.
