Sociology 2172A/B Lecture Notes - Lecture 6: Fort Lee, New Jersey, Ritz Crackers, Subliminal Stimuli
11 Dec 2016
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Sociology 2172a second half of lecture notes. Originator of the term: the movie (know this for exam). Eat popcorn & drink coca-cola was flashed once every 5 seconds during the movie. James vicary performed a study during a movie (cid:494)picnic(cid:495) flashed some subliminal messages during. Most people didn(cid:495)t pick up on the message consciously. Claims that sales of coke increased 20% and sales of popcorn as well. Replication: if your research can be reproduced using another group of people. Ritz crackers: the word sex printed on the cracker, claims that people are picking up on that. Ice cubes on gilberts gin advertisement have the word (cid:494)sex(cid:495) printed on them: produces illicit sexual arousal making the product more desirable for consumers. In 1962, he admitted that the original study was a fabrication/lie: research was never replicated. Budweiser: plane is ejaculating, man is fornicating the clouds, cloud is having an erection.
