Sociology 2172A/B Lecture Notes - Lecture 3: Great Transition, Eyepatch, George Gallup
31 Jan 2017
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Document Summary
Avoid always and never statements in sociology. Tiger woods swoosh on his hat (stealth advertising) 20s-50s supposed to know the eras. Nearly the people agree that advertising has a greater impact than out school system. 8 major period of advertising history: preliterate, classical, classical to middle ages, late middle ages, early mass media period, 20th century mass media, era of electronic advertising, information advertising, preliterate period: 3000 400bc. Literacy levels are low, people weren(cid:495)t writing. 1200 bc: painted or carved messages on stones (e. g. that ships were coming in, festivals places in places that people were likely to see them) 6th century bc: town criers (oral advertising) Advantages: he can go wherever the people are (mobile), people pay attention because they recognize he is important. Disadvantages: very transient, not a career, costly to pay him, dependent on the weather, his personality,
