Sociology 2172A/B Lecture Notes - Lecture 4: Delayed Gratification, Consumerism, Materialism

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Increase in use of our natural resources advertising promotes this increase in consumption. We think we will be happier with more stuff (cid:271)ut happi(cid:374)ess le(cid:448)els ha(cid:448)e(cid:374)"t reall(cid:455) (cid:272)ha(cid:374)ged at all. Consumption: the way we purchase and use goods and services. To manipulate us into buying with little reflection. Example: car advertising cars are thought to be the biggest issue the environment faces (pollution, materials to make the car, etc. ) but the car ads are shown out in nature. Want you to forget about the fact that the cars are killing the environment. Marketing experts: associate success and social standing with a product. Lower income individuals: buy cars, cells phones, clothing. Instant gratification marketers know this, and advertise accordingly so people feel like they appear higher status. Form for the future: solutio(cid:374)s for toda(cid:455)"s so(cid:272)ial a(cid:374)d e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)tal pro(cid:271)le(cid:373)s consumerism is at the heart of the problems. (cid:862)more (cid:455)ou (cid:272)o(cid:374)su(cid:373)e, the (cid:271)etter our li(cid:448)es (cid:449)ill (cid:271)e(cid:863) the motto of consumerism.