Sociology 2172A/B Lecture 6: Advertising and Culture
2 Mar 2017
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Culture: manners of interacting, language, communication, courtesies (norms of behaviour), rituals, roles, customs, relationships, practices, expected behaviours, values, thoughts, manners of interacting. *culture is a learned phenomenon can sometimes result in a generational clash (older customs clash with newer customs) America: a melting pot (you move to america and become american) Society: large social grouping, same geographic territory, same political authority and dominant cultural expectations. Culture consists of: body of learned behaviours, common to a given human society, acts like a template, mental processes, beliefs and values, knowledge, customs, and language. Advertising and the end of the world: sut jhally. Magi(cid:272) s(cid:455)ste(cid:373): (cid:373)ate(cid:396)ial thi(cid:374)gs hold a (cid:862)(cid:373)agi(cid:272)(cid:863) e(cid:374)ti(cid:272)i(cid:374)g po(cid:449)e(cid:396: can bring instant happiness, act as a passport into a world if desire. Anthropologist would see links between pre industrial and post-industrial times. Economists would see differences between pre industrial and post-industrial times. Capitalism: production, distribution, and consumption: problem for capitalism: consumption, capitalism invents a new invention to bring consumption; advertising.
