Sociology 2172A/B Lecture Notes - Lecture 9: Cristiano Ronaldo, Chocolate Chip, Macklemore
16 Nov 2017
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Soc 2172 week 9 notes on advertising and the other part 2. Diversity and inclusion from the ad council"s campaign. Now we see more representation of the other. As society becomes more tolerant, we see more representation. Pepsi ad gone wrong when used cristiano ronaldo doll (insulting) Thousands of pepsi fans in portugal threatened to boycott them. Toronto pulls popular anti-littering ads after companies complain. Ads that says dipstick pig dumb lowlife sel sh . Needed to get permission to use products but didn"t and can"t use someone"s trademark in bad use. Bad for reputation of products being shown. World cup 2010: police arrest women in dutch orange dresses. Budweiser was of cial sponsor - no other beer company allowed to be involved. Dutch girls in orange sponsoring bavarian beer in reserved seats for one of the players. Scented bus strip smelling like chocolate chip cookies. Meant to make bus shelters smelling like cookies and would make you want milk.
