Sociology 2172A/B Lecture Notes - Lecture 8: Uncle Remus, Black Kids, Washing Machine
2 Feb 2018
School
Department
Course
Professor
Document Summary
Week 8 lecture notes on advertising and the other. The invisible knapsack knapsack of privilege, male, white, straight, mid 20"s, you don"t even know you have this privilege. Don"t have to worry about have limited access to resources. More men in positions of power than women. In some places, women are still not allowed to go to school. Stereotypes positive (still negative), and negative. Not only asians are good at math. And if you are asian and suck at math then you"re a loser. Making barbie more realistic because of demand, but no one bought it. Advertisers don"t want to disturb the values and norms of important people . Or offend the majority (power, not number of people) Can easily identify what is going on with stereotypes. Deny the role of consumers to certain people. Gay and lesbians, as if they don"t exist.
