Sociology 2172A/B Lecture Notes - Lecture 7: The Body Shop, Employment-To-Population Ratio, Corn Syrup

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Stereotypes in advertising: all stereotypes are negative in some way, carlsberg ad men in a movie theatre with two seats left. Stereotypes groups victims of inequality: people from minority groups, older adults, people with disabilities, overweight individuals, gays and lesbians. Feminism focuses on how all women lack privilege : criticized because not all women suffer equally, middle class suffers less than the lower class women, matrix of oppression: some people have more things going against them. If you have the invisible knapsack of privileged, it isn"t your fault because you were born with it. It"s our fault if we don"t recognize that we have it. Advertising & minority groups: aunt jemima cake mix, portrayed as a slave, uncle remus corn syrup, stereotypical imagery. Fairy soap ad: why doesn"t your mom wash you with fairy soap , dark skin kid getting the message that she isn"t as good as everyone else.