Sociology 2172A/B Lecture Notes - Lecture 11: The Stereotypes
8 Feb 2018
School
Department
Course
Professor
Document Summary
People (cid:271)elie(cid:448)e that ad(cid:448)ertisi(cid:374)g does(cid:374)(cid:859)t ha(cid:448)e a(cid:374) effe(cid:272)t o(cid:374) the(cid:373) they believe that they are immune to ads. People sa(cid:455) that the(cid:455) do(cid:374)(cid:859)t like to see t(cid:455)pi(cid:272)al stereot(cid:455)pes see(cid:374) i(cid:374) ads but when you watch their buying behaviour they are affected by these stereotypes. Gender is not static it changes with time. There are certain norms that are attached to both men and women: men are not allowed to show their sensitive sides. The stereotypes shown do sell they do work. Girls are also valued less than boys. Every society around the world value boys more than girls we are now much more equal, although men still have the advantage. Tied in the home do more housework than men. Feminine ideal depends on the time (in history being round was more attractive: we have a feminine ideal that no woman can live up to. Creates an image of the perfect woman or man.
