Sociology 2172A/B Lecture 9: lecture 9
30 Nov 2016
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Minority groups are just now starting to be represented not usually in a good way. Ppl respond better to ads w stereotypes rather than those w none, even tho they say they do(cid:374)(cid:859)t like the(cid:373) Our behaviour tends to fit the ideas of what men and women are/should be guidelines of masculinity and femininity change over time, culture, classes. Representation of women: girls in fewer commercials than boys: girls are valued less than boys. Women in advertising: advertising sells normalcy: creates an image of the perfect woman or man less than 5% of population sexualizing men way more now, show them shirtless. With no voice ariel has to give up her voice to have a sexy body and to change for a man. Portrayal of men in advertising: independent savor freedom adventurous intelligent keeping cool competitive ambitious. Use/sell important items shown with big ticket items shown with big ticket items authority figures.
