Sociology 2172A/B Lecture 11: Soc 2172 – Lecture 11

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Ad(cid:448)ertisi(cid:374)g is (cid:374)ot selli(cid:374)g, it"s (cid:272)ha(cid:374)gi(cid:374)g (cid:271)eha(cid:448)ior, (cid:272)ha(cid:374)ge of (cid:373)i(cid:374)d. differe(cid:374)t a(cid:272)tio(cid:374)s. Defined as the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavior change. Involves the analysis, planning, execution and evaluation of programs signed to influence the voluntary behavior of target audience to improve their personal welfare and that of society. Largest par of social advertising consists of health promotions. Health care: delivers health promotion messages to specific populations, help individuals make decisions related to maintain an improving health and well-being. In ancient greece and rome: to free slaves. In industrial revolution: to abolish debtor prisons, to grant voting rights to women, to do away with child labor. In 19th century america: abolition, temperance (alcohol), prohibition, and suffragette, regulate quality of foods. Advertising applies marketing technologies, developed in commercial sector to make money.