Sociology 2172A/B Lecture 3: Consumerism
27 Jan 2019
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Cathedrals of consumption malls, shopping centres, plazas. Consumption way we purchase & consume goods. Consumerism preoccupation with acquisition of goods to satisfy needs through material things: we have developed unsustainable consumption patterns. We cannot sustain the current consumption patterns we are experiencing now: 20% of the world population is developed (north america, europe) and we use up to. 85% of the natural resources and contribute to 85% of trash: we use 30x more resources than someone who lives in india. (an under developed country) Role of advertising: to manipulate us into buying with little reflection, advertisements appeal to our insecurities. Restrain our distastes: conspicuous consumption buying things you don"t need to feel like you fit in, technological fetishism you desire brand new technology. Up with the times. : car advertisements that hide the fact that cars wreck the environment shown in beautiful scenery situations, lulled into consuming without thinking about the damage the product could do.
